Installation
Install the Tracking Code
Complete installation guide for Lead Extract tracking code. Learn how to install on WordPress, Google Tag Manager, and other platforms to start identifying website visitors.
Installing the Lead Extract tracking code on your website is the first step to identifying anonymous visitors. This guide walks you through the installation process for various platforms including WordPress, Google Tag Manager, and custom HTML sites.
Getting Your Tracking Code
First, you need to access your unique tracking code:
-
Log in to your Lead Extract account
-
Navigate to Settings > Installation
-
You'll see your unique tracking code (it looks like a JavaScript snippet)
⚠️ Important: Each workspace has a unique tracking code. Make sure you're using the correct code for each website.
Installation Methods
Choose the installation method that matches your website platform:
Option 1: WordPress Installation
If you use WordPress, this is the easiest method:
Method A: Using a Header/Footer Plugin
-
Install a plugin like "Insert Headers and Footers" or "Head, Footer and Post Injections"
-
Go to the plugin settings
-
Paste your Lead Extract tracking code in the "Header" section
-
Save changes
Method B: Editing Theme Files (Advanced)
-
Go to Appearance > Theme Editor
-
Open the
header.phpfile -
Find the
</head>tag -
Paste your tracking code just before
</head> -
Save the file
Option 2: Google Tag Manager Installation
If you use Google Tag Manager (GTM), follow these steps:
-
Log in to your Google Tag Manager account
-
Click New Tag
-
Name it "Lead Extract Tracking"
-
Click Tag Configuration and select Custom HTML
-
Paste your Lead Extract tracking code
-
Under Triggering, select All Pages
-
Save the tag
-
Click Submit to publish your changes
Option 3: Manual HTML Installation
For custom websites or platforms not listed above:
.png)
-
Copy your tracking code from Lead Extract
-
Open your website's HTML template or master page
-
Locate the
<head>section -
Paste the tracking code just before the closing
</head>tag -
Save and deploy your changes
Option 4: Invite a Developer
If you don't have access to your website code or prefer professional help:
-
On the installation page, click Invite Developer
-
Enter your developer's email address
-
They'll receive an email with installation instructions and your tracking code
Verifying Installation
After installing the tracking code, verify it's working correctly:
-
Visit your website in a new browser or incognito window
-
Browse a few pages
-
Return to Lead Extract and check the Reveal dashboard after 5-10 minutes
-
You should see your visit recorded (you may appear as "Unknown Visitor" if you can't be identified)
Alternatively, on the installation page, there's usually a Verify Installation button that checks if the code is properly installed.
White Label Installation
For agencies with white label accounts, you can customize the tracking code with your own branding:
Troubleshooting Installation Issues
Issue: No Data Appearing in Dashboard
-
Wait 10-15 minutes after installation for data to appear
-
Check that the code is in the
<head>section, not the body -
Verify the tracking code hasn't been modified
-
Check browser console for JavaScript errors
Issue: Tracking Only Works on Some Pages
-
Ensure the code is in a global template/header that appears on all pages
-
Some pages may use different templates add the code to all templates
Best Practices
-
Install on all pages Place in global header for site-wide tracking
-
Don't modify the code Use it exactly as provided
-
Update privacy policy Inform visitors about tracking
-
Test after installation Verify tracking works before relying on the data