Intent · Buyer Intent Data
Your buyers are out searching.
Intent shows you exactly who.
Find in-market buyers, push audiences into your channels, identify site visitors in real time, and close the loop all in one system.
184 teams joined this week
Trusted by 400+ SaaS startups, agencies & enterprise teams
One operating system for intent | signal → audiences → site → pipeline
Target
Build audiences from real buying behavior not just job titles. ICP and intent, together.
Activate
Push them to Meta, Google, LinkedIn, email sequences, SDR lists, and CRM. Fresh audiences every 24 hours.
Identify
When they land on your site, see who: name, email, company, pages viewed. No form. The same person you targeted.
Close the loop
See which audiences, topics, and channels drove pipeline. Prove what worked, and shift budget there.
Sample audience
Intent export preview
Personal injury legal · Phoenix, AZ · This week
| Name | Hashed email | Title | Signal | |
|---|---|---|---|---|
| Sarah Chen | sarah.chen@northforge.com | a665a45920422f9d… | VP Marketing | High |
| Marcus Reed | m.reed@altis.io | 2c26b46b68ffc68f… | Head of Growth | High |
| Jessica Walsh | j.walsh@tinline.com | e3b0c44298fc1c14… | Director of Ops | Med |
3 of 247 contacts · validated · export or sync
ICP tells you who they are. Intent tells you what they're doing.
Right now you're guessing who's in-market. Your ads, cold emails, and SDR lists all built on job titles and company size. Meanwhile, your best buyers are researching your category on review sites, blogs, and forums. You just can't see them yet.
Explore IntentOff-site signal → on-site visit
Off-site
Search & compare
Your site
Same buyer appears
One thread from intent to visit.
Find the people actively shopping.
Intent picks up buying behavior across 6M+ websites who's reading comparisons, checking out competitors, and researching the problems you solve. That audience gets refreshed every 24 hours.
Explore IntentThey move between channels. So should your audience.
Fresh audiences pushed into your ads, email, SDRs, and CRM every 24 hours. The same people, in every channel. They already know they have the problem you just show up.
How teams use Intent
Intent in motion from signal to revenue.
Nine plays for teams that sell on category research, refresh audiences daily, identify every visit, and prove out what drove the deal.
Outbound that starts with intent
Reach people actively researching your category comparisons, reviews, forums. Live demand, not cold lists.
Lists from behavior, not databases.
Ads that hit buyers
Push in-market audiences to Meta, Google, LinkedIn daily. They already know the problem.
Cold spend that feels like retargeting.
See who clicked. By name.
When they land, you see who: name, email, company, pages, source. No form. Same person you targeted.
No more anonymous traffic you paid for.
Prove what worked
Connect intent, audiences, visits, and CRM to the same person. One thread from signal to revenue.
One story, not five dashboards.
Work the ready buyers first
Stack intent + site behavior so SDRs and AEs focus on real evaluation not random activity.
Time goes to accounts that show it.
Know when they shop alternatives
See when targets research competitors before they fill a form or book a meeting.
Reach out while the deal is still open.
Trigger plays on intent spikes
Named buyers at target accounts + live research signals. Move when behavior says move.
ABM that reacts, not waits.
Old leads back? You'll know
See when quiet opportunities resume research or show up on your site again.
Re-engage when they're ready, not randomly.
One profile. Everything on it.
Intent, audiences, site visits, CRM stage one person, one view. Not five exports.
The full picture, finally.
One OS from intent, to site, to pipeline.
Demand Gen Lead
- Single flow from in-market signal to site visit to sales action
- Stop stitching spreadsheets across intent, ads, and CRM
- Launch audiences in hours, not quarters
- Prove which plays move accounts to meeting
Paid Media Manager
- Push person-level audiences into platforms you already buy
- Refresh segments daily so optimization sees current intent
- Tie spend to named visitors who hit your properties
- Get retargeting-grade performance before retargeting pools exist
RevOps / MarketingOps
- Keep CRM, MAP, and ad destinations on the same buyer graph
- Reduce tool sprawl across intent, ID, and activation
- Audit where signals enter and how they flow
- Standardize segments and SLAs across brands
Growth / Product Marketing
- Test new ICPs with audiences that mirror real researchers
- See which messages pull in-market people before scaling
- Coordinate launches with pixel-level visibility
- Report launch impact with identifiable cohorts
Head of Marketing / CMO
- Own the full funnel from anonymous to named in one stack
- Defend budget with a closed loop sales & marketing agree on
- Move faster than competitors bolting point products together
- Scale without losing person-level signal quality
Density vs broad targeting
2.4×
CTR vs baseline
5–10×
CVR lift range
−47%
Cost per lead
Who Intent is for
If you buy ads or own pipeline, this is your edge. Same product, different results by vertical.
Local services
Who. Home services, clinics, legal, gyms anyone running ads in a region.
What Intent does. Find households actively searching for what you offer. Advertise to that list. See who visits by name.
3–5× more leads from the same ad spend.
B2B / SaaS
Who. Teams that sell to other companies and live in outbound, paid social, and demos.
What Intent does. Find accounts researching your category. Push them to ads and SDRs. See who lands on your site.
2× reply rates · 40% shorter cycles.
E-com / DTC
Who. Brands that scale on Meta, Google, and lifecycle email.
What Intent does. Target shoppers already in-market for your category. Sharper audience, same ad accounts.
47% lower CAC · 2.4× CTR.
Agencies
Who. Shops managing spend and reporting for multiple clients.
What Intent does. Build intent audiences, sync to client accounts, prove which visits drove results.
New revenue stream · clients stay longer.
Comparison
A single layer vs. a pile of point tools.
| Capability | Legacy intent | Database vendor | ABM platform | Intent |
|---|---|---|---|---|
| Person-level identity | No | No | No | Yes |
| Intent + push to ads | Limited | Limited | Limited | Yes |
| Intent → site visit proof | No | No | Partial | Yes |
| Daily refresh | No | No | No | Yes |
| Annual contract forced | Yes | Yes | Yes | No |
| Full stack under $5K/mo | No | No | No | Yes |
Get started
Get your first audience today.
Start with a live intent segment the pipeline then refreshes on a 24-hour rhythm. Push into your channels, identify visits in real time, and optimize with closed-loop attribution.