Turn Paid Ad Clicks Into Named Contacts (Without Forms)

The hidden cost of paid ads

You're paying for every click. But on average, 95–98% of those clicks never convert to a form fill. That spend doesn't disappear it just becomes anonymous.

Lead Extract recovers it by identifying the actual person behind each click.

How it works for paid traffic

1. Run your normal Meta, Google, or LinkedIn campaigns
2. Lead Extract identifies ~30%+ of US B2B clicks at the contact level
3. Profiles include the ad source, landing page, and downstream pages
4. Hot clicks get routed to sales; warm clicks go into nurture

A simple paid recovery playbook

• Same-day Slack alert for any identified visitor from a paid campaign who viewed pricing
• 24-hour SDR sequence referencing the specific ad and page they hit
• Retargeting suppression exclude already-identified contacts so you stop paying twice
• Look-alike seeding feed identified converters back into Meta/LinkedIn for stronger audiences

Real economics

If a $30 CPC campaign converts at 2%, your effective CPL is $1,500. Identifying another 30% of those clicks at the contact level drops effective CPL by 4–6x without changing creative, targeting, or budget.

Start with one campaign

You don't need to re-architect anything. Drop the Lead Extract script, point it at a single high-spend campaign, and measure the lift over 14 days.