← Comparison
Lead Extract vs RB2B vs Clearbit Reveal: An Honest Comparison
April 7, 2026·8 min read
Why this comparison exists
The visitor identification market is crowded and confusing. Some tools surface companies, some surface people, some only work in the US, and pricing models vary wildly. Here's a clear-eyed breakdown.
At a glance
| Capability | Lead Extract | RB2B | Clearbit Reveal |
|---|---|---|---|
| Contact-level identification | Yes (name, email, phone, LinkedIn) | Yes (US only) | Company-level only |
| Company-level identification | Yes | Yes | Yes |
| Intent + audience activation | Yes (Meta, Google, LinkedIn) | No | Limited |
| International coverage | Yes | US-only | Yes |
| Free tier | 100 contacts | Limited | None |
| CRM enrichment | Yes | Partial | Yes |
Where Lead Extract wins
- Contact + company in one product, internationally
- Closed-loop intent target audiences and identification share the same contact graph
- Modern integrations Slack, HubSpot, Salesforce, Clay, Apollo, Outreach out of the box
- Generous free tier so you can validate match rate on your own traffic
Where RB2B wins
- Established brand for US-only person-level reveal
- Simple, opinionated UX
Where Clearbit (HubSpot) Reveal wins
- Deeply embedded for HubSpot-native teams
- Strong company-level data
How to choose in 5 minutes
- Need named contacts + outbound automation → Lead Extract
- US-only, person-level, light-touch → RB2B
- Company-level only inside HubSpot → Clearbit Reveal
Test before you commit
The only honest way to compare is on your own traffic. Lead Extract's free 100 contacts let you do that without a sales call.