← Visitor Identification
Identify Anonymous Website Visitors by Name and Email (Not Just Company)
May 12, 2026·7 min read
The 97% problem
Most B2B sites convert less than 3% of traffic into a form fill. The other 97% leaves no trace even though many of them are your exact ICP, on your pricing page, ready to buy.
Company-level reverse-IP tools tell you "someone at Acme visited". That's not enough to send an email. Lead Extract goes one step further: the actual person, with email, LinkedIn, and phone.
Company-level vs. contact-level identification
| Approach | What you get | What you can do |
|---|---|---|
| Reverse-IP only | Company name | Account-level retargeting |
| Lead Extract (contact-level) | Name, email, LinkedIn, phone, role, page paths | 1:1 outbound, sales alerts, CRM enrichment |
Sales reps can't email a company. They can email a person.
How Lead Extract resolves visitors into contacts
- Install one script on your site
- Sessions are matched against a contact graph of 250M+ verified B2B profiles
- ~30%+ of US B2B traffic resolves to a named contact with 60+ fields
- Profiles include full page paths and traffic source, so outreach opens with real context
No cookies on the visitor side, no form, no degraded UX.
What you can build with it
- Real-time Slack alerts when a target account hits pricing
- CRM enrichment that updates contact and account records automatically
- Outbound lists that are warm by definition they were already on your site
- Retargeting audiences pushed to Meta, Google, and LinkedIn within 24 hours
Try it on your site
Lead Extract gives you 100 free identified contacts to test on your own traffic. If the matches aren't useful, you walk away.